CAMPAIGN BRIEF - [brand] x clippers
1what this is
- [brand] is [one sentence, what you do, for whom]. we want [goal: installs / signups / awareness in X niche].
2what we pay
- rate: $[x] per 1,000 verified views
- per clip cap: $[x]
- per clipper cap: $[x]
- total budget: $[x]. the campaign closes when it is spent.
- minimum to get paid: [x] views per clip
- views counted: first [14] days after posting
- payment: every [monday], after verification. we verify on day 7, never on day 1.
3source footage
- [link 1] - [title], [length]
- [link 2]
- moments we already like: [mm:ss - mm:ss], [mm:ss - mm:ss]
- you can use any other moment. surprise us.
4the one action we want
- [follow @handle / download the app / search "brand" / use code X]. put it in the caption or pinned comment, not as a watermark in the first 3 seconds.
5say / never say
- ok to say: [claims we can back]
- never say: [claims we cannot back, competitor names, prices, guarantees, anything about returns or earnings]
- disclosure: this is paid. use the platform's paid-partnership / branded-content toggle, or #ad in the caption. (ftc endorsement guides apply to paid clippers.)
6formats we want
- [pick 3-5 from the 12 formats, see kit §4]
7platforms and accounts
- allowed: [tiktok / reels / shorts / x]
- account must be: older than [30] days, audience mostly in [countries], no prior bans.
- no reposting the same clip on more than [1] account per clipper.
8how to submit
- submit the public link within 24h of posting
- keep it live for [30] days. deleted before then = not paid.
- we may ask for a screen recording of your analytics (views, avg watch time, audience countries).
9what gets you disqualified
- bought views, engagement pods, view bots
- audience outside [countries] above [x]%
- misleading claims, or not disclosing
- editing our speaker to say something they did not say